Fresh from similar deals with Tain and ChiliGaming, white label internet casinos and sportsbook provider OddsMatrix Limited has entered into an agreement with Best Games Holdings Limited for the provision of a fully managed sports book.
Best Games operates online poker room Best Poker, Best Bingo and Best Casino and will be looking to launch the OddsMatrix sports book product as Best Bet in January 2010.
OddsMatrix provides the software, manages event creation, odds compilation and risk, and provides an integrated player handling and bonus system, all delivered within a a client-customised site design and back office.
Best casino games chief executive Henrik Magnusson said: ”The OddsMatrix white label sportsbook product will definitely aid our continued expansion throughout Europe and in Latin America.”
Stian Hornsletten CEO of OddsMatrix said: “The “Best” brand has seen the potential of using the OddsMatrix Sports betting solution in the run up to the forthcoming World Cup football and this is being reflected in our fourth partner signing within the last 30 days. We are encouraged that they have decided to use OddsMatrix, and are fully confident that our fully managed sports book will be a key element in delivering growth to their business over the coming years.”
Best Games Holdings Ltd launched in April 2006 under the name NetGames Holdings Ltd and was admitted to trading on PLUS stock market in July 2006. In early 2007 the company acquired Best Poker.com Public Ltd and now offers Internet poker, casino and mobile gaming.
Ladbrokescasino is currently involved in an innovative marketing initiative to discover ‘Britain’s Sexiest Croupier’, teaming up with the popular ‘lad mag’ publications Nuts and Loaded to achieve maximum coverage across a readership that casino games numbers some 1.7 million.
The advertising and internet gambling industry publication Brand Republic reported Friday that the competition will encourage attractive women to upload their photos to dedicated microsites at Nuts. Readers of the magazines will then be encouraged to go to the casinos sites via magazine and online promotions and rate their favourites.
The winner of the competition will win a package of prizes including GBP 2 500 in cash and a shoot in the February 2010 issue of Loaded.
Amanda Briggs, Ladbrokescasino.com marketing manager, said: “This is a very exciting opportunity for us and will hopefully appeal to our own customers as well as readers from Nuts and Loaded.
“We’re always looking for new ways to attract our target audience and hope this opportunity will turn into a longer term partnership.”
The nationwide hunt kicks off this week with the release of Loaded’s December issue, which will be supported by Nuts and Loaded for three months, both online and in-magazine.
Magazine publisher IPC Ignite’s sponsorship and brand solutions manager Rob Hunt said: “This is a great way of engaging our audience. They love a flutter and they love sexy girls - giving them the opportunity to vote through our unique interactive rating mechanic is certain to generate great awareness.
“Our search to discover the hottest new talent will guarantee the campaign attracts the attention of millions of young men across the UK.”
The PartyGaming-powered Five Bingo gambling website, owned by UK television network Five, is using web-only television to best promotional effect with a free mid-morning bingo show on weekdays.
The one hour show will be broadcast live, with 10 free bingo and casino games on each episode.
The show is well timed to fill a television vacuum created by the end of the Bingo Night Live show and is very similar in concept. The Five Bingo gambling website and the free bingo show will be integrated to increase site awareness and enable players to check results in realtime on the 90 ball games.
The shows will be extensively promoted on the main Five television channel.
The UK mobile gambling focused company Cellectivity has announced that Carmen Media’s Spin3-powered mobile casino JackpotCity Mobile has joined its promotional portal.
The portal carries a range of mobile gambling offers for the convenience of on-the-go punters, who can browse through a selection of competing operators using a range of mobile platforms. Access to Cellectivity’s sportsbetting odds-comparison Bet2Go service is an additional benefit for the gambler.
Other well established mobile operators using the Cellectivity site include 888 Mobile, PartyGaming’s mobile offering, Spin3-powered 32Red’s mobile casino and Probability’s LadyLuck mobile product.
There are now 12 mobile casinos on the Celectivity site, which operates gambling portals for all the major mobile network operators in the UK.
Mark Jones, marketing head at Cellectivity said this week: “By adding JackpotCity to our portals we are able to offer an increasing number of games to our customers, across all of our partners, and all via one simple single portal.
“In addition to this as we increase the casinos we work with it gives the operators improved choice as to which casinos we aggregate for them, rather than a ‘one-size fits all’ approach.
“Having twelve casinos integrated means that we can also offer a range of solutions - from general casino portals, for those brands who are looking to have a substantial gambling offering, to specific content portals that feature only soft games, ideal for brands that are a lot more sensitive when it comes to offering real money games,” he said.
Gaming VC subsidiary Betboo is currently promoting what it boasts is a new online gambling idea due for launch on December 1st this year - a free service that allows online gamblers to create their own casino, sports book, bingo or poker room.
The concept is not new, however; Microgaming introduced its own player-customisable online casino last year.
Branded Mybetboo, the new software allows the player to give rein to creative flair and build a very personal gambling ambience to enjoy - and of course bet on - either with friends or alone.
Users can import their contacts from Gmail, Yahoo and MSN straight to their private members list and start attracting friends immediately.
Company spokesmen claim that Mybetboo has a remarkably user-friendly and intuitive interface through a unique grid system patented by the developers. This is apparently a vertical rectangle of 54 empty spaces where users can drag and drop different elements as they build their sites, including the insertion of Youtube videos, Flickr galleries, Twitter feeds and games from the Playtech casino and poker inventory.
Users are offered a minimum of 5 different presentations, and even a dedicated url with audience metrics and promotional aids. The idea is to generate interest, reaching out to peers in a fast and effective way, says Guto Araki, a member of the creative team. He added that the software furnishes users with a control panel through which sign-ups and how much they spent can be monitored in real time.
Almir Ribeiro, CEO of Betboo.com, says that the Mybetboo concept promotes the open development of drag and drop games and applications, also known as “pills.”
Tokwiro Enterprises subsidiary and member of the Cereus online poker network Ultimatebet is planning to warm up the competitive atmosphere in Europe with the launch of UltimateBet, a dedicated German language information website that will outline the company’s all new series of live poker tournaments destined for top online casinos Germany and the Czech Republic.
Company spokesmen said the inaugural live event will be a Euro 25 buy-in Texas Hold’Em tournament hosted in Cologne, Germany on October 24th with a Mercedes Smart Car on the prizelist.
A further tournament is planned for November 11th in Aulendorf, Germany, with prizes yet to be decided.
“We want our German players to feel as welcomed and as much a part of the Ultimate Bet community as their North American poker peers, and our live events will help create familiarity with the UB brand and the company that we are today, with an emphasis on security, safety, and the welfare of our players,” said Stephan Reschke, Ultimate Bet’s Marketing Manager for Germany.
Reschke revealed that the live tournaments in Germany recognise the growing importance of the region, and Ultimatebet will shift host venues throughout the country each weekend, with a range of affordable buy-ins and attractive prize pools. Monthly Euro 10 000 guaranteed tournaments will also be held at the Casino Flamingo, located conveniently close to the German border with the Czech Republic.
The live venues will also provide a way for Ultimate Bet’s German players to meet each other face-to-face rather than just in the online poker room, said Reschke.
Ultimate Bet is a USA-friendly online poker site and its traffic tends to peak during North American evening hours, but the development of a live tournament series in Europe should create a considerable amount of growth for the company in the future, he added.